GUY BIRD

Writer & consultant
London

Interior Motives

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Publisher: Ultima Media
Interior Motives is one of the only magazines dedicated to interior car design and was the first to take the subject seriously back in the early 00s. In the 2020s, as the car industry grapples with electrification, greater demand for in-car screen infotainment and eventually fully-autonomous driving capability, car interior design is becoming the new battleground for brand differentiation, making Interior Motives more relevant than ever
“Car interior design is the new battleground for automotive brand differentiation, making Interior Motives more relevant than ever”

I’ve written more than 100 articles for Interior Motives since 2005, which is currently digital and hosted by sister title Car Design News within its website. Click the ‘online archive’ bar below to see my latest features…

Interior Motives – Winter 2021 issue

Online Archive
Interior Motives - Winter 2021 edition
Interior Motives - Bentley EXP 100 GT
Interior Motives - Bentley EXP 100 GT
Interior Motives - Renault Morphoz
Interior Motives - Renault Morphoz
Interior Motives - Lotus Evija
Interior Motives - Lotus Evija