Writer & consultant

Art direction

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I’ve art-directed PR projects for numerous clients, from generating ideas for artworks and associated videos for Lexus at The Goodwood Festival of Speed to creating a one-off manga comic and anime-style video to promote the Toyota Aygo city car
“As art director I found the manga artist, developed the storyboard, liaised with printers and designers, commissioned an animator and the musical score, and even sourced a dress-maker and sword fabricator”

For the Toyota Aygo Manga project the client wanted the specially-created comic character to come to life as a real-world heroine to promote the printed product and physical car on a purpose-built stand at London’s Comic Con exhibition. As art director, I found the manga artist, developed the storyboard, liaised with designers and printers, and commissioned an animator, musician, dress-maker and even a cosplay sword fabricator.

For the Lexus IS project I came up with the idea of adapting a David Hockney technique – creating large-scale photographic artworks out of lots of photographic details overlapping and lit in different ways – for the presentation of the new Lexus IS. The project was filmed and shared via social media, while two original artworks were displayed at the Goodwood Festival of Speed

art direction
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