GUY BIRD

Writer & consultant
London

Art direction

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I’ve art-directed PR projects for numerous clients, from generating ideas for artworks and associated videos for Lexus at The Goodwood Festival of Speed to creating a one-off manga comic and anime-style video to promote the Toyota Aygo city car
“As art director I found the manga artist, developed the storyboard, liaised with printers and designers, commissioned an animator and the musical score, and even sourced a dress-maker and sword fabricator”

For the Toyota Aygo Manga project the client wanted the specially-created comic character to come to life as a real-world heroine to promote the printed product and physical car on a purpose-built stand at London’s Comic Con exhibition. As art director, I found the manga artist, developed the storyboard, liaised with designers and printers, and commissioned an animator, musician, dress-maker and even a cosplay sword fabricator.

For the Lexus IS project I came up with the idea of adapting a David Hockney technique – creating large-scale photographic artworks out of lots of photographic details overlapping and lit in different ways – for the presentation of the new Lexus IS. The project was filmed and shared via social media, while two original artworks were displayed at the Goodwood Festival of Speed

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